Strength of Cruise Market Spurs New Niche Startups
The continuing strong demand for cruise vacations and the positive outlook are once again attracting new players into the market and driving the formation of niche offerings. The COVID-19 pandemic and the economics of operating cruise ships largely drove small players from the market, but the strength of the industry is once again creating interest for new companies. Much of the focus on 2026 will be on the entry of the luxury hotel brands into the market. Ritz-Carlton started the...
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