Nor-Shipping Calls for Industry Action
Per Martin Tanggaard, director of the biennial Norwegian maritime conference Nor-Shipping, has issued a call for the maritime and ocean industries to rise to the challenges on the horizon and demonstrate the tangible action they’re taking at, and before, the next Nor-Shipping in 2021. Tanggaard believes that, with pressing environmental and business challenges and opportunities at hand, the industry has a need to convey to all stakeholders, including society at large, that it is moving beyond words and ideas to ambitious, impactful ocean action.
Adding real value
“This is not a criticism, this is not a complaint, this is a requirement for us, all of us, as an industry,” Tanggaard explains. “Awareness of environmental issues, particularly those related to our ‘home’ the ocean, is growing exponentially. Society sees us using this invaluable resource but they don’t always see us taking the necessary action to protect it.
“At the same time the untapped business potential here is huge, with new possibilities for satisfying a growing global population’s energy, nutritional and logistics/trade demands. Business stakeholders want companies to deliver added value and, with the unique competency of our maritime professionals, knowledge and assets, we have the means to do so. But we must do so responsibly."
“I believe platforms like Nor-Shipping are tailormade for us to demonstrate our worth to the world – for companies, organisations and individuals to say; ‘this is what we’re doing, this is the value we deliver, this is how we’re making a positive difference. This is the future, now.’ Nor-Shipping exists to support the sustainable development of our industry. I believe this message is key to that aim.”
Positioning for success
Tanggaard’s comments come after Nor-Shipping’s most successful ever year. 2019 saw the event week reposition as "Your Arena for Ocean Solutions," embracing a broader industry perspective to help enable new business opportunities.
It was a move that seemingly paid significant dividends, with around 50,000 people from over 85 nations participating in the Lillestrøm-based exhibition and accompanying activities in nearby Oslo. This represented a 34 percent increase over Nor-Shipping 2017, while the entire hall space was completely filled – for the first time ever – with exhibitors from some 47 countries.
Nor-Shipping is now looking to consolidate that success in 2021 (with a program running from June 1 through June 4) and build on its ocean business mission. Tanggaard believes the action theme sends a clear message to the market and wider world.
Platform for progress
“There was a palpable sense of optimism at Nor-Shipping 2019,” he says, “with a great deal of talk about new innovations, collaborations, business models and services – all focused on unlocking the opportunity in our oceans. For the next Nor-Shipping we’d love to be able to show the world how those intentions and plans are starting to come to fruition… how progress is actually being made.
“We need real action to enable a sustainable future for the industry, and society, with the IMO and new requirements at the forefront, demands it!” he concludes. “Nor-Shipping will do all it can to facilitate, support and celebrate key achievements – for the next two years and far beyond.”
The opinions expressed herein are the author's and not necessarily those of The Maritime Executive.