Video: How to Dock Like a Boss, Take Two
AV-OG-TIL, the Norwegian NGO behind the famous How to Dock Like a Boss public-awareness campaign, has returned with another video to remind boaters that "docking is an art form best practiced sober."
This time, the group says, "our boss has finally met someone in his league" - Lene Røkke Mathisen, 37, a sword-wielding, heaving-line-slinging skipper. She won the role thanks to her boating skill, which she learned by necessity.
"Three years ago, I moved to a house on an island without a ferry or bridge connection. Then I had to teach myself to take a boat, and eventually learned some useful tricks," she said in a statement. "There are not very many movies and advertisements . . . that showcase women who pilot the boat. It is very traditionally produced. I think it's so cool that I got this opportunity."
Mathisen, left, with "boss" actor Jo Gill Næss (courtesy AV-OG-TIL)
AV-OG-TIL's secretary-general, Randi Hagen Eriksrud, says that while female boaters are fewer in number than their male counterparts, they tend to be safer operators. "Women who drive a boat are less involved in accidents, they drink less [on the water], and they do not want to ride with drunk drivers. More women on the water can certainly have a positive effect on safer boating," she said.
AV-OG-TIL ("Occasionally") is a non-profit group that works to raise public awareness about situations where the use of alcohol can cause harm, in order to make the everyday a little safer. The organization focuses on specific campaign areas, including traffic, boating and swimming, sports and outdoor life, pregnancy, drinking in the company of children, drinking in work-related situations and during times of personal crisis.
The group's earlier boating videos have proven wildly popular, and the first - How to Dock Like a Boss - now has more than six million views on YouTube.