Davis Instruments Signs Canadian Rep Group

Expanding its North American salesforce, Davis Instruments has signed Woodard and Company, Ltd. The rep group will promote its line of high-quality marine products across Canada.

"Woodard and Company has strong, deep-rooted connections throughout the Canadian marine industry," said Bob Selig, Davis Instruments president. "We're pleased to have forged this new relationship with such a respected and successful group of professionals."

Since 1970, Toronto, Ontario-based Woodard and Company has represented a wide range of manufacturers in the marine, RV, industrial, agricultural, and specialty and off-highway vehicle markets. Its marine division encompasses a broad array of recreational boat parts and supplies, trailers, and dock and marine equipment. The rep group works in every province and territory, with OEMs, distributors, wholesalers and aftermarket retailers. Its website is www.woodardmarine.ca.

Since 1963, Davis Instruments has provided generations of boaters the innovative products that make time on the water safer and more enjoyable. In addition to its well-known marine line, the Hayward, California-based company also develops and manufactures precision weather and automotive monitoring equipment.