3Si Group Appoints Former Henri Lloyd Market Director

Safety and Survival Systems International Ltd (3Si) is pleased to announce the appointment of David Peach in the role of Group Business Development Manager (GBDM).

David will be responsible for coordinating the growth of the group’s sales activities in order to maximize cross-selling opportunities within the 3Si Group, whilst developing the group’s international footprint. He will also support the companies with specific development prospects across their extensive safety and service portfolio.

David brings vast experience both in and beyond the marine sector, more recently with the technical and lifestyle apparel brand Henri Lloyd. He spent 14 years as International Market Director where he significantly expanded the distributor and licensee network in all product categories across multiple sales channels, in over 30 countries worldwide.

David comments, “I am delighted to be joining the progressive team here at 3Si Group and the successful and trusted brands it incorporates under its banner. This is a very exciting period of expansion.”

He adds, “The group is now in an even stronger position for further market growth of safety and survival products and service packages across the commercial, leisure and military markets, as well as to take a foothold in new and existing territories. I look forward to fully contributing to that continued success.”

Commenting on the new appointment 3Si CEO, Doug Baxter, said: “We are delighted that David has joined the group. As the business continues to expand we have a great opportunity to maximize the benefit of each individual business, by accessing new markets and new customers with all the products and services that the group has to offer.”