New Beer to Help Conserve Great Barrier Reef
Australian cruise line, P&O Cruises has become the first national partner for a new beer which supports the conservation of the Great Barrier Reef.
A regular visitor to the reef, P&O was the first company to back The Good Beer Co, which is dedicating at least half the profits from its Great Barrier Beer to the reef conservation work of the Australian Marine & Conservation Society.
Good Beer Co is Australia's first social enterprise beer company.
A mid-strength pale ale, Great Barrier Beer is now on sale across P&O Cruises' five ships.
As Australia's only homegrown cruise line, P&O visits the reef more than any other line, carrying tens of thousands of its guests to the Queensland ports of Cairns, Port Douglas and Gladstone to experience the world heritage-listed destination.
Australian Marine Conservation Society (AMCS) Director Darren Kindleysides said: "The Great Barrier Reef needs our help now more than ever. We hope that everyone who likes a beer will help protect the Reef by supporting Great Barrier Beer. It is great to see P&O Cruises getting on board by stocking this good beer that does good."
Great Barrier Beer is working with Australian craft brewers like Queensland's craft brewers, Bargara Brewing Company, its partner for Great Barrier Beer. It is the first of a planned range of five different beers that each give back to a different cause.