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Carnival Launches Latest Ship, 'Carnival MAGIC'

Published May 2, 2011 3:51 PM by The Maritime Executive

Innovative Social Media Event Chronicles the Launch with a Series of Videos on Facebook

In an unprecedented social media event, Carnival Cruise Lines is inviting Facebook fans (www.facebook.com/carnival) to experience the excitement of Carnival Magic’s May 1 launch from Venice, Italy, with a series of videos that showcase the ship’s inaugural activities along with its many unique features and innovations.

A series of 11 videos will be posted every half hour between 9 a.m. and 2 p.m. (U.S. Eastern time) on Sunday, May 1.  The videos take viewers on a journey as they enjoy a front-row seat at the Carnival Magic’s naming ceremony, tour the ship’s bridge, and learn more about the Caribbean-inspired RedFrog Pub, WaterWorks aqua park, and Cucina del Capitano Italian restaurant, with insight from company executives who helped create these exciting new spaces.   

The videos also offer an in-depth look at the ship’s European ports of call and a recap of the day’s events, including a chat with the ship’s godmother, Lindsey Wilkerson, a former patient of St. Jude Children’s Research Hospital who now serves as an employee and an ambassador of the organization. Carnival Magic’s Senior Cruise Director John Heald will also answer questions submitted by Facebook fans as part of an informative “Ask John” segment.

After the videos are posted, fans can participate in a Facebook quiz based on the videos for a chance to win a seven-day Carnival Magic cruise for four to the Caribbean.

“Only a handful of people get to witness a ship launch in person so by using Facebook we’re enabling fans from all over the world to be right there with us as we welcome Carnival Magic into the fleet,” said Jim Berra, Carnival’s chief marketing officer. “Those who are not already among our 725,000 and growing Facebook fans can visit us at www.facebook.com/carnival and simply hit the “like” button.”

The 3,690-passenger Carnival Magic will spend its inaugural season in Europe with a series of seven- to 12-day Mediterranean cruises operating May 1 through October 16, 2011. Following a 16-day trans-Atlantic crossing, Carnival Magic will begin seven-day Caribbean cruises out of Galveston, Texas, on November 14, 2011, becoming the port’s largest year-round ship.

Additional information on Carnival Magic is available at www.carnivalmagic.com.