W&O Hires Director of Marketing & Communications
W&O, one of the world’s largest suppliers of marine valves, pipe, fittings, engineered products, valve automation and data management systems, announced today that it has hired Kimberly Hegg as Director of Marketing & Communications. Kimberly, who has more than 20 years of experience leading marketing initiatives for several global companies, is tasked with strengthening the W&O brand and enhancing the brand’s relationship with customers, prospects, vendors and employees.
“Marketing and communications touch every aspect of our business, from the moment our customers hear of us through the complete execution of a project,” said Michael Hume, President and CEO of W&O. “While our sales and marketing efforts have always operated synergistically, we felt it was important to have someone of Kimberly’s experience and caliber join our team to be our internal and external brand champion. Strong brand management and efficient execution of marketing and communications strategies are essential for our long-term growth, particularly in regards to several expansion opportunities we have in the immediate future. We are happy to welcome Kimberly to the W&O team.”
As Director of Marketing and Communications, Kimberly will ensure that the W&O brand is communicated and strengthened with both external and internal audiences. Kimberly will work alongside W&O’s Vice President of Sales and Marketing to align W&O’s strategic marketing and communications plan with company sales goals. With execution assistance from her marketing and communications team, Kimberly will guide all strategies and tactics as they relate to advertising, direct marketing, public relations, internal communications and corporate branding.
Prior to joining W&O, Kimberly served as director of corporate marketing, marketing director/product manager, marketing manager and customer service manager for a number of global companies. Various industries in which Kimberly has marketing experience include marine electronics, information and computer technology, industrial door systems and home décor accessories. She began her career at The Coca-Cola Company followed by the national advertising agency Fitzgerald & Company, after graduating with her bachelor’s degree in advertising from Michigan State University.