A global team of successful real estate development, maritime, marketing, sales and financial services executives have announced the launch of ItsAfloat (www.itsAfloat.com) - the “popular priced” cruise ship living ownership option.
Up to now, this has remained a virtually untapped market segment in the growing passenger cruise ship industry.
“We acquire, convert, market and sell transitioning cruise ships that meet our well researched criteria,” explained ItsAfloat Co-Founder and CEO Shannon Lee. “Our first-to-market approach leverages strategic partnerships and industry alliances, guaranteeing our investors and industry partners a low level of debt and risk, combined with an above industry return.
“We’re excited to offer our future residence owners an all-inclusive luxury ship board experience previously out of their financial reach.”
Although not the first to offer live-aboard cruise ship ownership, ItsAfloat’s differentiator is its targeted (and growing) robust market of retiring baby boomers seeking a more affordable cruise ship ownership lifestyle option. According to industry sources, the past two years has seen a 50 percent increase in baby boomers cruising.
ItsAfloat will also provide an exciting new option to the growing domestic U.S. and emerging market’s demands for vacation homes.
Launch plans call for a late Fall 2017 opening of its Miami-based sales office with sales offices in the U.K., Australia and Asia planned to open in 2018.
The products and services herein described in this press release are not endorsed by The Maritime Executive.